Head of Digital Wellness Research, UnwiredLife Limited
12 years helping people in Ireland break free from excessive screen time through practical, evidence-based strategies that actually work.
From research to real-world impact
Aoife’s path into digital wellness wasn’t planned. It started with a simple observation during her doctoral research at University College Dublin — she noticed something striking. As smartphones became more common, sleep problems among young adults were getting worse. That pattern kept nagging at her, so she decided to investigate properly.
What she found over the next decade changed how she thought about technology. It wasn’t just about willpower or discipline. The real issue was that most people didn’t understand their own habits. They’d feel bad about scrolling too much, blame themselves, and then nothing would change. She realised what was missing: a practical framework. A way to actually track what’s happening, figure out why it’s happening, and build something better.
Now at UnwiredLife Limited, Aoife leads research teams developing digital detox courses for Ireland. She’s worked with over 3,000 participants — parents, teenagers, professionals, everyone. The common thread? They all wanted the same thing: to use technology on their own terms, not the other way around.
MSc Health Psychology, University College Dublin
BSc Psychology, Trinity College Dublin
12 years in behavioural psychology and digital health
Lead researcher on sleep and screen time correlation studies
Practical methods backed by years of research and real-world testing
Moving beyond guessing. We help you understand exactly where your phone and laptop time actually goes — the scrolling, the checking, the habits you didn’t realise you had.
Not about cutting out technology entirely. It’s about creating specific tech-free times — during meals, before bed, first thing in the morning — that actually protect what matters most.
Here’s what nobody tells you: you can’t just stop scrolling and sit with nothing. We help you build a real toolkit — reading, walking, drawing, whatever actually interests you.
The science is clear: less screen time before bed means better sleep. Better sleep means better mood, clearer thinking, and real energy during the day. We help you measure and feel the difference.
Willpower doesn’t work. What works is building new habits that stick. We use cognitive behavioural techniques and practical habit-stacking to make changes that last.
There’s no one-size-fits-all approach. Your triggers aren’t someone else’s triggers. We help you design a plan that fits your actual life, not some imaginary perfect version.
Practical guides and research-backed insights on digital wellness
Most people vastly underestimate how much time they spend on their phone. We walk through simple methods to track actual usage — not as a guilt trip, but as the first real step toward change.
Read ArticleThe two most important tech-free windows. How to actually implement them without feeling like you’re missing something. Includes strategies for families and practical tips for the first week.
Read ArticleScrolling is habit, not preference. We share the activities that actually satisfy that same itch — things that don’t require screens but do give you that sense of engagement and discovery.
Read ArticleThe science behind why this actually works. How blue light affects your circadian rhythm, why scrolling before bed is particularly damaging, and what changes you’ll notice in the first 2-3 weeks.
Read Article“The gap between knowing screen time is bad and actually changing your habits is enormous. Most people don’t need more information — they need a realistic plan. That’s what I’ve spent twelve years building.”
Years in digital health and behavioural psychology
People trained across Ireland on device management
Core components in our digital detox methodology
Regular contributor to conversations about technology and wellbeing
Regular segment on morning radio discussing technology’s impact on sleep and mental health
Published articles on screen time awareness and digital detox strategies for families
Featured research on the correlation between device use and sleep disorders in young adults
Ongoing collaboration with UCD and Trinity College Dublin on digital wellness studies
Explore our digital detox courses and learn practical strategies that actually work. Aoife and her team have helped thousands of people in Ireland take back control of their screen time.
